Ryan Brock


Kiddom is an online platform for delivering quality curriculum to students, at home or in the classroom.

While leading design at Kiddom, I developed all-new branding, visual identity, and created a custom UX/UI design system to provide a consistent user experience on all digital platforms.

Product Design

UX Design


Website Design


2015 – 2017

Teachers can create assignments, search an extensive library of teaching materials, share feedback and grade student work, and get useful data reports to differentiate instruction on a per-student basis.

Branding and visual identity of Kiddom was made to give a feeling of approachable whimsy and down-to-earth confidence, appealing to both students and teachers alike.

Vivid use of color was used to differentiate from other education tools, and to communicate a more casual and conversational vibe.

When interviewing educators, we found that the overwhelming majority move between different devices multiple times per day, and are often splitting focus between tasks.

To ensure that the product is accessible and familiar on different screens and devices, I created a custom UI design system that established consistency and expressed the Kiddom brand on all platforms.

This included custom iconography, subject-specific color usage, UI design patterns, specific use of language, motion design guidelines, and more.

The end result was a significantly shorter amount of time converting new users to daily.

Directed and Animated by

Conrad McLeod

Written and Narrated by

Abbas Manjee