UX + UI Design Branding
2015 – 2017
Kiddom is an online platform for delivering quality curriculum to students, at home or in the classroom. While leading design at Kiddom, I developed all-new branding, visual identity, and created a custom UX/UI design system to provide a consistent user experience on all digital platforms.
When talking with teachers, we learned that many work with different devices throughout the day, and need to context switch often. To make Kiddom the most accessible and consistent on iOS, Android, and web – we created a unified, responsive UI design system in React. This also allowed the product team to test new features with less design debt.
Branding and visual identity of Kiddom is approachable and whimsical, with down-to-earth confidence, appealing to both students and teachers. Vivid colors differentiate it from institutional education tools, and give a more casual and conversational vibe.
Style guide includes a custom icon library, color guidance, UI patterns, copywriting style, motion/video direction, and more.