10x Genomics is a life sciences company that develops specialized hardware, software, and services that fuel scientific discovery.

I worked with cross-disciplinary teams to develop intuitive interfaces for hardware, software, and web. We also developed an evolution of corporate branding and visual design that unified the overall identity.

Branding

10x Genomics was a startup, quickly becoming an established innovator in the scientific world. As the company grew, so did the number of internal teams and product areas. It became necessary for the company to express itself consistently.

I led a company-wide rebranding project, working with the executive team to implement a new style direction for website, software, and hardware.

Embedded system UX / UI

Chromium X is an advanced lab instrument capable of analyzing hundreds of thousands of cells at once, allowing large scope studies to be done routinely. It has a touchscreen, wireless connection, and a custom user experience catered to lab environments.

I worked with a team of geneticists, technical application scientists, and engineers to design a custom user experience and UI design system for variable touchscreen sizes for future instruments.

Special considerations were made for usability, ergonomics, and audio haptics.