UX / UI Design
Staff Product Designer
2019 – 2021
I worked with cross-disciplinary teams to develop intuitive interfaces for hardware, software, and web. We also developed an evolution of corporate branding and visual design that unified the overall identity.
10x Genomics was a startup, quickly becoming an established innovator in the scientific world. As the company grew, so did the number of internal teams and product areas. It became necessary for the company to express itself consistently.
I led a company-wide rebranding project, working with the executive team to implement a new style direction for website, software, and hardware.
I worked with a team of geneticists, technical application scientists, and engineers to design a custom user experience and UI design system for variable touchscreen sizes for future instruments.
Special considerations were made for usability, ergonomics, and audio haptics.